Signpost is announcing that it has raised $20.5 million in Series C funding.
The company offers consumer marketing tools; it manages customers’ presence on sites like Yelp, and it uses data from things like credit card transactions and social media to send targeted marketing messages that drive sales, referrals and reviews.
Signpost also says that once it’s set up, this all happens automatically.
When I wrote about the company back in 2013, it was focused on serving small businesses. It seems that Signpost’s vision has expanded since then. It now bills itself as “automated CRM for B2C businesses.”
The new funding was led by Georgian Partners, with participation from Spark Capital, OpenView Venture Partners, Scout Ventures and Launch Fund.